Provide a brief product description by listing key benefits and adding up to two sentences of general information. You should consider the problems which could be solved by the product? Also, what makes the item more valuable than the other ones listed in your store as well as those offered by competitors? Since the product page is a step away from the cart, you should gain your customer’s trust by the time he has looked through the selected item.Therefore, the information must be presented in an appropriate tone for your consumer groups.